When many people think about starting a YouTube channel for their business, the thought of becoming a “famous” YouTuber can be really offputting.
But there are other ways of using YouTube to help you build your business, that don’t often get thought about so much.
In this podcast episode, I bring back viral video maker and expert videographer, Dan Bennett, from 1MinMedia and The Antipreneur to take a deep dive into making videos for YouTube.
We talk about:

• Dan’s definition of what “viral” actually means
• Whether it’s worth having a YouTube channel if you never want to be “popular”
• Why a video he made went viral after Anne Hathaway discovered the impact of her role in “Witches” and shared it.
• Why have an “About Me” page video is a really good idea
• How to use YouTube with purpose … when you DON’T want to be famous
• Why your YouTube channel analytics really matter
• What makes a good thumbnail
• And how to AB test thumbnails for free
• Working with YouTube’s search engine algorithm

There’s tons of value here, especially if you’re on the fence about whether your business should have a YouTube channel.
Have a listen. You’ll be glad you did.

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