On today's episode of the Rethink Marketing Podcast, Eric Reed and Colin Jeffries discuss awards and recognition. Not all awards are created equal, so how do we determine which make sense to pursue and which don't? What about the earned media value of appearing on the Inc. 5000 or a Power 100 list? If an award is won, how should we go about building context to make it as meaningful as possible to our customers? This is a can't miss episode for anyone chasing public accolades!

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