You know one of the shoppers' pet peeves of the holidays is having to ask somebody how much an item is. Look, nobody wants to have to ask the price. So today I want you to think about price everything before it goes out or have a shelf tag that does the same. So many shoppers often misjudge how much something is when there is no price. And usually, they're expecting it to cost much more than it actually does. So the way around that is to make sure everything has a price so that nobody has to come up and ask that, "How much is this?"If you love what you heard on Retail Today, connect with Bob by visiting retaildoc.com or send a message to [email protected]. Thanks for listening!