As business owners, we must stay connected to our ‘why’ and our purpose. Thought leader, Simon Sinek, advocates to always start with your ‘why’ but I've found this concept is often misunderstood and I want to share my thoughts with you to help you find a deeper connection with your purpose.

In this episode, I’m exploring why you shouldn’t be sharing YOUR why. I’m a big fan of Simon Sinek and read all of his books. When I’m talking about your ‘why’, I mean your PERSONAL why and not your BUSINESS why.

I’ll discuss how these are different and why your audience simply doesn’t care about your personal ‘why’ as it doesn’t apply to them. Your business ‘why’ should always be about your clients, your purpose and your mission.

I’ll take you through an example using my own business to show you how these two statements are different so you can refine your focus on your business vision.

Ask yourself, why did you decide to start your specific business?

LINKS:

Resources mentioned: 

• Simon Sinek: https://simonsinek.com/ 
• Book: Start with Why, How Great Leaders Inspire Everyone to Take Action by Simon Sinek
• Book: Leaders Eat Last, Why Some Teams Pull Together and Others Don't by Simon Sinek

Connect With Me:

Doors are open for the Run Your Business Like A Boss Academy. Join us today!

• Plan with Purpose Workbook | Kristy Robinson
• Join me for a Business Strategy Workshop
• Join my 1:1 Business Accelerator Program
• www.kristyrobinson.com.au
• https://www.instagram.com/kristyrobinson_consulting