Ever feel like your own mind is working against you? You’re not alone.

In this episode, Jen Laffin unpacks one of the biggest mindset shifts every entrepreneur needs to make: you don’t have to believe every thought you think.

Your brain’s job is survival, not success. That means it will constantly feed you doubts, fears, and excuses to keep you stuck in your “comfort cave.” But those thoughts aren’t facts. They’re just sentences your brain offers to keep you safe (and small).

What You’ll Learn in This Episode:

• The difference between your modern brain and your primal brain—and why knowing this changes everything for entrepreneurs.
• How your Comfort Cave keeps you stuck in procrastination, perfectionism, and self-doubt.
• The 5 biggest Self-Doubt Roadblocks that derail business owners (and how to spot them).
• Why thoughts like “You’re not ready” or “What if you fail?” are simply brain tricks—not truth.
• Three practical tools to shut down negative thoughts before they sabotage your momentum:
  1. Pause and question the thought.
  2. Name the voice of your Primal Brain.
  3. Collect evidence for the opposite.

Why This Matters for Entrepreneurs

Self-doubt isn’t a sign that you’re failing—it’s proof that you’re growing. Every time you leave your comfort cave to pursue a new client, launch a program, or step into visibility, your primal brain will sound the alarms. Learning to recognize and redirect those thoughts is the key to building self-trust and following through on your biggest goals.

Resources & Next Steps

• Share this episode with a fellow entrepreneur who needs to hear that their doubts aren’t the truth.
• Leave a rating and review so more go-getters can find this show.
• Subscribe so you don’t miss future episodes packed with mindset and accountability strategies.

💡 Takeaway: Your thoughts aren’t always the truth. The real truth is what you choose to believe and act on. Step out of the comfort cave—your next level of success is waiting.

Thank you for listening!


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Want more?

• Discover the blind spots that are making goal getting difficult for you when you take our free Blind Spot Audit here.
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• Visit Jen's website by clicking here.