This episode was inspired by a discussion I’ve had online recently.

I’ve seen this stated at times - that developers should diversify their user acquisition channel mix. Investing is given as an analogy - the argument is made that a diversified portfolio is safer than one that isn't.

BUT this is BAD advice for any app or product that isnt at massive scale(or ~$100k/month) - I say more in this episode.

Key highlights

🔬 Focus on SANs at low scale (<$50k/month)
📡 Concentrate your channel mix to ensure algorithms have enough signal to perform
🤔 Contextual advantages of ad networks are hard to realize at small scale
🏁 Diversify *only* after you tap out SAN traffic

Show notes: https://mobileuseracquisitionshow.com/episode/why-you-shouldnt-diversify-your-user-acquisition-mix-early-on/ 

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