I know, "don't hire a copywriter" sounds kinda weird coming from me, a copywriter.

But it’s totally true. There are situations when I don’t think it’s actually a good idea for a biz owner to hire out their copy.

This episode will tell you if you’re one of them.

Aaaand what the heck you’re supposed to do instead. (hint: don’t panic. I’ve got your back, Jack.)