January 07, 2026

Why You Still Look Soft (Even After Years Of Training)

12 minutes

🎯 Get the free Training Blueprint (3–5 day plan for men in their 30s to 50s who feel soft around the middle, train on and off, and are done “doing the work” without seeing it in the mirror):

👉
https://builtbodytransformations.com/workout-program?utm_source=Podcast&utm_medium=Builtforlife&utm_campaign=Workout_Program

In this video you’ll learn:
• Why your “goal weight” is probably 10–30 kg too high if you actually want to look lean
• Real before/after examples where guys had to drop 15–35 kg to finally see abs and muscle lines
• Why building 3–4 kg of muscle in a year won’t change your look if you’re still hiding it under 10+ kg of fat
• The truth about feeling “small and flat” mid‑cut (it’s glycogen and water, not all your muscle disappearing)
• How to set up your training in a fat‑loss phase so your strength holds and your body has a reason to keep muscle
• What to watch in your logbook so you know you’re losing fat, not muscle
• When to keep pushing the cut vs when to feed back up so you look full, lean and actually “like you lift”

Who this channel is for:
Men 30–55 who…
• Work 40–80+ hours/week
• Train 3–5 days/week and know words like macros, deficit, PPL
• Eat with their family and don’t want a bodybuilder lifestyle
• Feel stupid that they still look soft and “don’t look like they lift” after years in the gym

🚀 Want personal help?
If you’re a busy guy 30–55 who’s already training and wants to be unrecognizable in the next 6–12 months, you can apply for a free Game Plan Call with my team here:
👉
https://builtbodytransformations.com/sign-up-form-m?utm_source=Podcast&utm_medium=Builtforlife&utm_campaign=Workout_Program
On this call we’ll map out your target bodyweight, calories, and training around your actual schedule and see if our coaching is a good fit.

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