I’m taking you all the way back — to the roots of YOUKEN GROUPS. From launching a record label in Africa with nothing but ambition, to shutting it down and rebuilding it as a full-fledged music company in Canada, I walk you through every major turning point.

I’ll break down the values that drive the brand — Leadership, Integrity, and Relationships — and share what they look like in real life, not just in branding slides. If you’re building something yourself, especially in the music business, this episode will show you the “why” behind it all and where we’re headed next.