Episode 13 of The Developer Tools Podcast explores why API rate limiting is not just a technical safeguard but a core business strategy. Lucas and Luna examine the 2024 Reddit API pricing controversy, where new rate limits caused widespread third-party app shutdowns and user backlash. Drawing lessons from GitHub's gradual API tiering and Twitter's rate-limit pivot in mid-2023, they discuss how rate limits shape developer ecosystems, affect revenue models, and can make or break platform trust. The episode covers concrete metrics like the 429 status code's impact on user retention, the trade-off between strict limits and developer experience, and how to design rate limits that protect infrastructure without alienating builders. Perfect for engineers, product managers, and anyone who builds or consumes APIs.

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