The Dental Truth Project

Why Your Associate's Professional Insurance Won't Save Your DSO (E.24)


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Herb Ford, VP at Risk Strategies Dental Practice (Brown & Brown Company) and longtime insurance industry insider, exposes the silent killer of emerging dental groups: catastrophic insurance gaps that owners don't discover until the lawsuit arrives. While multi-location practices celebrate growth and expansion, they're unknowingly operating with fractured liability coverage - associates control the protection for million-dollar corporations, general agents miss dental-specific risks, and one credit card decline can leave an entire DSO completely exposed to financial ruin.


Key Revelations:

The Professional Liability Disaster Waiting to Happen

  • Thinking "my associate has their own coverage" means you've handed control of YOUR practice's protection to someone else
  • Group professional liability policies give you control over protection + group discounts, yet most multi-location owners don't even know they exist
  • 70% of emerging DSOs keep using the same insurance structure from their single-location days - it doesn't scale and creates massive gaps
  • When lawsuits hit, attorneys don't sue the associate - they sue the corporation (the one with deep pockets: YOU)
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    💡 The "Ask Ken" Question:

    "Should I hire an in-house CFO or use a fractional one?"

    Ken's answer: Timing is everything. Hire too early and they're bored; too late and you've already left millions on the table. Most DSOs need 10-20+ locations before a $250K-$300K strategic CFO makes sense. Until then? Fractional CFO who's hands-on coaching your team - not just showing up to meetings. Define the outcomes you need, then structure the role around that.


    Top 3 Episodes of The Dental Truth Project. Listen Now!
    (E.15) We Pulled Insurance Duty From Our Front Desk - Revenue Jumped 30% - Francesca Pregano, Smile Makers Dental Center 
    (E.1)  How Outsiders Invaded Dentistry and Destroyed Billions - Brian Colao, Dykema
    (E.19)  The Pay-to-Play Dental Conference Problem - Matthew McGaw, DSO Compass

    Got a burning question about dental finance?

    Submit your question, and it could be featured in a future episode.
    Ask Ken Form: https://resources.accrudent.com/ask-ken-form-the-dental-truth-project 

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    The Dental Truth ProjectBy The Dental Truth Project