Most nonprofit attractions aren't allocating enough of their marketing budget to paid social. Paid social now rivals television in terms of reach and impact. Yet, we see TV budgets increase while paid social budgets stay flat. 

We discuss...

1. How paid social can be used to both achieve your Impactful and Opportunistic goals. (See our Media Planning Guide for Nonprofit Attractions for more.)
2. When zoos, museums, and public gardens should consider adding TikTok to their paid media strategy. 
3. Some pitfalls attractions get caught in when running paid social media campaigns. 

This podcast is produced by Attend Media.

Attend helps nonprofit attractions drive visitation through paid media. Download our free guide to media planning for nonprofit attractions at our site - attend.media

Interested in being a guest on the show? Visit the podcast's website - MarketingAttractionsPodcast.com