We often treat "big ideas" like rare lightning strikes—unpredictable, elusive, and reserved for the lucky few. We search for inspiration in faraway places or complex strategies, ignoring the goldmine sitting right under our noses. But the truth is, the most transformative solutions aren't missing; they’re just masked by our own mental filters.

In this episode, we explore the psychology of Inattentional Blindness and why our brains are wired to ignore the obvious. We’ll discuss how to cultivate "Beginner’s Mind," break through the fog of routine, and learn to spot the opportunities that your competitors and peers are walking right past. If you’ve been waiting for a "lightbulb moment," this episode will show you how to finally flip the switch.

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