Marketing generates a lot of data. Data isn't the same as insight. The richest insights about your audience, strategy, and impact don't come from your marketing dashboard. They come from the people closest to your customers. In this episode of This is Strategic Marketing, I explain why the best insights often come from outside your department. Sales hears objections that buyers will not put in writing. Customer success sees where your messaging missed the mark. Product knows which features actually matter. When marketing focuses only on marketing data, you are building a strategy on an incomplete picture. Learn how to gather insights across your organization to sharpen your strategy and make your work more relevant.