Welcome back to the Cutting Edge Install Podcast — brought to you by Omni Cubed, where innovation meets installation and everything in between.

Host Merv Campbell sits down with Geoff Shellard, Regional Architectural Design Manager at Guardian Glass, for a wide-ranging and deeply insightful conversation about education, community, and the evolving responsibilities of the glazing industry. From Geoff’s unconventional journey through marketing, construction, remediation, and even award-winning karaoke, to his leadership role across North America, this episode is packed with real-world perspective and hard-earned wisdom.

A major focus of the discussion centers on bird-friendly glass — what it is, why it matters, where projects go wrong, and how better education, early collaboration, and thoughtful specification can prevent costly mistakes while protecting wildlife. Geoff breaks down the technology, myths, and best practices behind bird-safe glazing, while also addressing performance, aesthetics, code requirements, and real-world budget pressures.

In this episode, you’ll also hear them dive into:

Thoughtful, practical, and refreshing, this episode is a must-listen for architects, glaziers, fabricators, specifiers, and anyone invested in smarter, more responsible building design.

Learn more about Omni Cubed: https://omnicubed.com/

Learn more about Guardian Glass: https://www.guardianglass.com/