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In this episode, Sarah Stemen discusses essential strategies for optimizing your Google Ads performance during the Black Friday and Cyber Monday sales period. She emphasizes the importance of early preparation, specifically around keyword research and negative keyword lists, along with setting up an effective campaign structure. The conversation dives into crafting highly targeted ad copy, implementing aggressive bidding strategies during peak traffic, and the necessity of post-event management to maximize revenue and avoid common pitfalls. The discussion provides actionable insights for small to medium-sized business owners looking to enhance their Google Ads performance and dominate the competition during this critical shopping season.
🎯 Key Google Ads Strategy Takeaways for Black FridayChapters:
0:00 - Introduction to Black Friday PPC Strategy
3:00 - Early Preparation Tactics
6:00 - Campaign Structure and Targeting
9:00 - Ad Copy and Bidding Strategies
12:00 - Post-Event Management and Mistakes to Avoid
15:00 - Conclusion and Call to Action
Ready to take your Google Ads strategy to the next level? Book a paid consulting call with me: https://linktr.ee/sarahstemen For more strategic insights on Google Ads, visit my website at www.thesarahstemen.com
In this episode, Sarah Stemen discusses essential strategies for optimizing your Google Ads performance during the Black Friday and Cyber Monday sales period. She emphasizes the importance of early preparation, specifically around keyword research and negative keyword lists, along with setting up an effective campaign structure. The conversation dives into crafting highly targeted ad copy, implementing aggressive bidding strategies during peak traffic, and the necessity of post-event management to maximize revenue and avoid common pitfalls. The discussion provides actionable insights for small to medium-sized business owners looking to enhance their Google Ads performance and dominate the competition during this critical shopping season.
🎯 Key Google Ads Strategy Takeaways for Black FridayChapters:
0:00 - Introduction to Black Friday PPC Strategy
3:00 - Early Preparation Tactics
6:00 - Campaign Structure and Targeting
9:00 - Ad Copy and Bidding Strategies
12:00 - Post-Event Management and Mistakes to Avoid
15:00 - Conclusion and Call to Action
Ready to take your Google Ads strategy to the next level? Book a paid consulting call with me: https://linktr.ee/sarahstemen For more strategic insights on Google Ads, visit my website at www.thesarahstemen.com