Most SaaS teams don’t have a traffic problem. They have a conversion problem.

This week on Behind the Brief, I sat down with Lashay Lewis — Founder of BOFU.ai — to talk about how to turn blogs into bottom-of-funnel machines.

Two years ago, I was saving her LinkedIn posts like playbooks. Today, she’s walking us through:

* Why BOFU is ignored (and why that’s costing companies pipeline)

* How to use AI without losing the human edge

* The 3-step workflow she built to take blogs from 5% to 30% conversion

* Her biggest founder lessons from building BOFU.ai

👉 Watch on YT:

"Intent over volume. Thirty people with buying intent beat 30,000 browsers every single time." – Lashay Lewis

CTA:

If you’ve ever wondered why your blog “looks great” but doesn’t bring leads — this one’s for you.

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