Russell Pearson, host of The Marketing Report and Your Consulting Business podcasts has years of experience with business branding.

In my experience, working with startups, branding is something that the business owners initially  obsess over.  But once they’ve picked their logo, font and brand colours, tend to ignore some of the more important aspects of branding.

In this episode Russell talks about:

• Networking and why there needs to be a better way of doing it
• His “Barrel” concept for finding new clients
• How business branding is far more than just a logo. 
• What true marketing is, who does it and what it means
• Intentionality versus manipulation
• Why you need to niche down and how to do it successfully
• 3 key questions to ask when niching down
• Changing and adapting in order to take our businesses global
• Mindset, branding and change
• What “brand” is
• Business owner versus practice owner - what’s the difference?

Whether you agree with Russell or disagree, there is plenty of food for thought in this episode about living your brand, niching down, and networking more smartly.

If those topics interest you, have a listen.

Resources Mentioned:

• The Marketing Report Podcast - https://russellpearson.com/marketing-podcast/ 
• Your Consulting Business Podcast (iTunes) - https://podcasts.apple.com/us/podcast/your-consulting-business-podcast/id1643441325   
• More Info About The “Barrel” Free Download - “Clients On Tap” - https://russellpearsonprograms.com/
• Website - https://russellpearson.com 

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