<p>Lee discusses Charli XCX's album "Brat" and it's cultural significance, providing actionable insights looking for brands to adopt a "brat" mentality.  The importance of authenticity and niche marketing in branding. The episode explores how "Brat" successfully engages it's core audience, the power of collaboration, and the value of embracing the mess in branding.</p>

Lee discusses Charli XCX's album "Brat" and it's cultural significance, providing actionable insights looking for brands to adopt a "brat" mentality. The importance of authenticity and niche marketing in branding. The episode explores how "Brat" successfully engages it's core audience, the power of collaboration, and the value of embracing the mess in branding.

Why Your Brand Isn't Brat

Join Lee for fun conversations with the brightest and funniest minds in the B2B industry. Lee2B is meant to feel like you're pulling up a chair to eavesdrop on your group of friends - if your friends happen to be B2B marketers, salespeople, and founders who don’t hold back.

Whether you're a seasoned pro or just dipping your toes into the B2B waters, "Lee2B" is your go-to source for knowledge, inspiration, and a whole lot of sass.

Society & Culture

Business

Marketing

Join Lee for fun conversations with the brightest and funniest minds in the B2B industry. Lee2B is meant to feel like you're pulling up a chair to eavesdrop on your group of friends - if your friends happen to be B2B marketers, salespeople, and founders who don’t hold back. Whether you're a seasoned pro or just dipping your toes into the B2B waters, "Lee2B" is your go-to source for knowledge, inspiration, and a whole lot of sass.

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Why Your Brand Isn't Brat

Why Your Brand Isn't Brat