In this episode of Founders Future, with host Mishal Saeed, we sit down with Victoria Dials, founder and principal consultant of Opex Advantage, a firm bridging the gap between operational excellence and customer experience. Victoria shares her journey from recognizing how misaligned brand promises erode customer trust to building a "practical profitability" framework that integrates financials, operations, marketing, and CX. She reveals how her pivot from pure CX consulting to a four-pillar approach (born from a Johns Hopkins program) helped her land clients—and why she now offers "low-risk" diagnostic engagements to prove value upfront.

Victoria also gets candid about the challenges of early-stage entrepreneurship, from wearing every hat to nearly running out of cash before refining her messaging. She discusses her plans to systemize proposals, hire a business developer, and leverage partnerships with fractional CFOs—while staying true to her core belief: operational success isn’t just about efficiency, but about fostering cross-functional collaboration. For founders struggling with siloed teams or inconsistent customer experiences, Victoria’s story is a masterclass in adapting your offer, embracing financial realism, and scaling a consultancy with intention.