Social media is a very useful tool for attracting your ideal audience and networking, but so many entrepreneurs aren’t using it in the right way and leveraging its power for good. Today’s guest is here to tell us everything we are doing wrong with social media. 

David Brier has been called a “mad genius” by the incredible Claude Silver of VaynerMedia, “brilliant with branding” by Shark Tank’s Daymond John, and “a branding genius” by Grant Cardone. David is the recipient of over 330 international awards in design and branding, and he is also the author of the “branding bible,” his #1 Amazon bestselling book, “BRAND INTERVENTION, 33 Steps to Transform the Brand You Have Into the Brand You Need.”

In this episode, David is candid about his thoughts regarding current social media trends, why you should stop being an echo chamber of someone else, and why so many entrepreneurs are focusing on the wrong metrics. David and Tony share how to build authentic relationships and build a network, and why you should stop giving your energy to people on social media that aren’t paying attention to you. With so much noise out there on social media, in this episode, you will get the truth about how you should be using it to build your brand and legacy.

Key highlights:

• Why David believes people don’t need to be motivated
• David’s thoughts on current social media trends
• How not to become an echo chamber of someone else on social media
• The difference between fame and legacy and why so many entrepreneurs are focusing on the wrong metrics
• Why you should put positive energy out there and acknowledge people’s positive efforts
• How Tony built online businesses just by answering people’s questions
• Why you should stop giving energy to people that aren’t paying attention to you
• If you want to connect with someone you look up to, build relationship capital first, and don’t ask for something first
• Who is doing things right on social media and what are they doing?
• Why you should be focusing on making reels
• What leveraging really means

For resources and links mentioned in this episode, visit: 365driven.com/episode266