What is your business’s “why?” How does walking in your customer’s shoes help you focus on that “why?” How do you even get the opportunity to walk in your customer’s shoes? Jen Pockell Dimas—now the CMO at Qumu—joins me in this episode of Content Callout to discuss the process of uncovering your customer’s needs and finding ways your product or service can meet them. If you’re struggling to pivot in the post-COVID era or simply need to readjust your expectations, this is an episode you can't miss. 

Outline of This Episode

• [1:40] Why is the “why” so important?
• [4:12] Walking a mile in your customer’s shoes
• [8:14] The importance of measuring your goals
• [10:23] Measuring the right things
• [10:56] Chasing the next “out” thing
• [12:17] How to adjust to change
• [16:21] Women in Revenue
• [18:26] How to follow Jen online

Resources & People Mentioned

• Women in Revenue

Connect with Jen Pockell Dimas

• Connect on LinkedIn
• Follow on Twitter

Connect With the Content Callout Team

• https://ContentCallout.com 

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