In this episode of Self-Made Millionaire, Chris Duncan reveals the number one mistake keeping entrepreneurs stuck in feast-or-famine cycles: trying to fix growth by chasing more sales. You’ll learn why doubling one lever isn’t enough, and how most business owners fail to measure the metrics that actually drive predictable revenue.

Chris breaks down the five levers, attention, leads, sales, upsells, and profit, and shows how small, systematic improvements across each one can lead to a 400% increase in profit. If you’ve been grinding harder, burning out, or stuck in reactive mode, this episode will shift everything. It’s not about chasing sales, it’s about building a system that scales.

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Timestamps:

00:00:00 - Introduction

00:01:03 - Understanding the Five Key Metrics for Predictable Sales

00:02:06 - Example of Sales Metrics in Action

00:03:18 - The Pitfall of Overfishing: Why You Need to Attract New Customers

00:04:34 - The Power of Improving All Metrics for Exponential Growth

00:05:54 - The Importance of a Systematic Approach to Business Growth

00:06:58 - Measuring Success: A Call to Action for Entrepreneurs