What does good strategy actually look like, and why do so many businesses get it wrong?

In this episode, we’re talking about business strategy and why it is often the difference between growth and stagnation. If you’ve ever felt overwhelmed by the idea of strategy, or wondered how founders and companies actually make clear decisions about where they are going, this conversation is for you.

I’m joined by Sam Cooper Gray, the founder and Chief Owl of The Wisdom Studio, a strategy consultancy that helps scaling SMEs and global organisations design practical strategies that actually get implemented. She is also the founder of the national campaign Women Are Good Business, which reframes women not as a diversity initiative but as one of the biggest economic opportunities of our time.She is the Chair of The Gender Index and sits on the board of the Invest in Women Taskforce, where she works to increase funding and opportunities for female founders.

In this conversation we talk about the investment gap facing female founders, why more women starting businesses could transform the economy, and the role strategy plays in building sustainable, profitable companies. We also get practical about cashflow, delegation, attracting female clients, and the mindset shifts that happen when you move from being an employee to running a business.

This episode is for anyone who wants to better understand strategy, build a stronger business, or rethink how women are valued in the economy.

Timestamps

00:01:00 Why is there an investment gap?

00:04:00 What about if you don’t think business is for you?

00:10:00 Being an employee vs being a CEO

00:12:00 Attracting female clients

00:19:00 Strategy and why it matters

00:23:00 Troubleshooting your strategy

00:29:00 Talking about money

00:35:00 Cashflow

00:38:00 The skillset of a female founder

00:41:00 Delegating

00:47:00 A Beginner’s Guide to Being a Grown Up

Connect with Sam

LinkedIn: https://www.linkedin.com/in/samcoopergray/

The Wisdom Studio: https://www.thewisdomstudio.co.uk

Women Are Good Business: https://www.womenaregoodbusiness.com

Podcast: A Beginner’s Guide to Being a Grown Up – https://www.youtube.com/@ABeginnersGuidetoBeingaGrownUp

The Gender Index: https://www.thegenderindex.co.uk

Connect with Me / The Podcast

Podcast Instagram: @reclaimingbossy

Podcast TikTok: @reclaimingbossy

My Instagram: @maahika.s

My TikTok: @maahika.s

For collaborations and inquiries

[email protected]