Social media has become integrated in our day-to-day lives, and it's also become a huge aspect of a company's direct communication with its audience. However, with brands increasingly expected to focus on their social media platforms, it's important to first establish a strategy to determine what you want to achieve through social media.

In this episode, Emma Walkom, Marketing and PR Account Executive at Jargon PR, discusses why businesses should be active on social media, how they can determine their social media strategy, and the types of content businesses could share across various platforms.