Is blogging still worth it for businesses today?

In this episode of The Website Growth Show, we break down why your business needs to be blogging, even in a world dominated by AI, video, and declining organic clicks.

Ryan Robinson shares real, experience-backed insights from over 15 years of blogging, building businesses, and adapting through every major shift in SEO, content, and search. This conversation is especially relevant for business owners who feel blogging no longer works or are unsure where to focus their efforts.

Rather than chasing traffic alone, this episode explains how blogging now supports trust, authority, video content, email lists, AI discovery, and long-term business growth.

If you are a consultant, coach, service business owner, or professional brand wondering whether blogging still matters, this episode will give you clarity and a realistic path forward.

🔍 What You’ll Learn

• Why your business needs to be blogging in today’s AI-driven search landscape
  
  
• What blogging looks like now compared to 10 years ago
  
  
• Why text-only blogging is no longer enough
  
  
• How blogs support video, AI tools, and authority building
  
  
• Why publishing AI-only content does not work
  
  
• How blogging acts as training data for AI and search engines
  
  
• The role of blogging in trust, credibility, and conversions
  
  
• How to use blogging to support services, products, and email growth
  
  
• Why quality matters more than publishing volume
  
  
• Common blogging mistakes businesses still make
  
  

👤 About Ryan Robinson

Ryan Robinson is a long-time blogger, content strategist, and founder of RightBlogger. He helps business owners and creators build sustainable businesses using blogging, video, SEO, tools, and email rather than relying on short-term traffic tactics.

⏱️ Optional Timestamps

00:00 Is blogging still worth it for businesses
 01:10 Why blogging feels broken today
 03:00 Ryan’s 15-year blogging journey
 07:05 What blogging looks like in an AI world
 09:40 Why businesses need video and blogs together
 12:25 How blogs train AI and search engines
 16:40 How long blog posts should be today
 19:15 Quality vs quantity in blogging
 22:00 Updating and refreshing old content
 25:50 Why informational traffic is declining
 28:00 What type of content still works
 33:45 The role of email lists
 38:30 Common blogging mistakes
 46:30 How to start blogging today

📌 Subscribe for Weekly Episodes On

• Website growth
  
  
• Blogging for business
  
  
• SEO fundamentals
  
  
• Content strategy
  
  
• AI and search
  
  
• Sustainable marketing systems

#blogging #podcast #websitegrowth

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