Scott and Ivana are with Social Lite, a Shopify partner sales and marketing agency. They’re also the creators of Merchant Mastery, which offers courses and coaching for Shopify businesses. In this episode of Content Callout, they share WHY your business should be on a Shopify platform. They also cover how to find success with email marketing and what their Merchant Mastery course is all about. 

Outline of This Episode

• [1:03] The impact of the pandemic on online shopping 
• [4:55] Why you need to get started with Shopify
• [7:31] Navigating the Shopify platform
• [9:10] The buyer’s journey
• [12:35] Email marketing still makes bank
• [18:04] Offer strategies for email marketing 
• [19:35] Do they experience creation fatigue?
• [22:23] How they keep course materials up-to-date
• [26:31] How they got started with a Shopify business
• [33:35] What the Shopify Community is like 
• [44:09] Tips for hosting webinars or recording courses 
• [47:42] How to connect with Scott and Ivana

Resources & People Mentioned

• Sign up for the Merchant Mastery Newsletter and get "54 Powerful Offers For Your Online Store!”

Connect with Scott Cunningham and Ivana Radojevic

• Connect with Scott on LinkedIn
• Connect with Ivana on LinkedIn
• Merchant Mastery on YouTube
• The Merchant Mastery Podcast
• Merchant Mastery Courses
• Social Lite

Connect With the Content Callout Team

• https://ContentCallout.com 

Subscribe to CONTENT CALLOUT on

Apple Podcasts, Spotify, Google Podcasts