What if the only thing stopping customers from choosing you is your online presence? In this episode, Chris G chats with Australian branding expert Wes Towers about why every trade and construction business needs a clean, simple, and trustworthy website. Wes explains how clearer messaging, real photos and videos, and up-to-date content can help people feel confident picking you. They also talk about AI, why unique stories matter, and how small businesses can still look strong online without a huge budget. If you’ve been thinking about improving your website or finally building one, this conversation gives you encouraging, practical advice you can use right away.

Wes Towers is an Australian digital marketing entrepreneur and the founder of Uplift 360, a digital agency that focuses on helping trades and construction businesses strengthen their online presence. With more than 20 years of experience in web design, SEO, and digital strategy, he teaches companies how to create clear, human-centered messaging that builds trust and attracts better clients. Early in his career, Wes was warned that AI might replace his work, but instead he learned to use new tools while doubling down on authentic, personalized content. Today, he’s known for helping businesses stand out online through practical strategies, strong branding, and websites that actually drive real conversations and customers.

Connect with Wes

Website: https://uplift360.com.au/

LinkedIn: https://www.linkedin.com/in/westowers/

Episode highlights:

(0:00) Intro

(0:50) Chris welcomes Wes and his work with Uplift360

(1:49) Why even small subcontractors still need a website

(3:40) The power of clear messaging to attract the right clients

(4:51) How real photos and videos build trust fast

(6:30) Common website mistakes and what to fix first

(10:25) How AI affects trust and why authenticity matters

(12:30) Why unique content helps Google and AI find your business

(16:18) How small local businesses can still compete

(21:49) Using social media the right way: bring people to your site

(26:27) Why phone calls are still your strongest leads

(29:29) Outro

Connect with Hard Hat to CEO on:

Facebook: https://www.facebook.com/share/g/1BrHqc3wdF/

Instagram: https://www.instagram.com/hardhattoceo/

LinkedIn: https://www.linkedin.com/in/dcgilman/