"Trust starts with the basics—and in this episode of Salon Swagger, Brie and Chandra dive into the essentials of clear communication, client consultations, and service consistency in the salon and spa industry.

They share insights on why welcoming clients with genuine warmth and conducting thorough consultations aren’t just niceties—they’re the foundation of building trust and delivering personalized experiences. Plus, they explore how implementing standard operating procedures (SOPs) ensures consistency across the board, creating a seamless experience for both guests and team members.

If you’re ready to elevate your client and team relationships, this episode is your blueprint for standing out in a competitive market.

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