Content is more than just marketing—it is a growth engine for brand influence, trust, and revenue. Yet, many businesses still fail to leverage it effectively.

In this episode, Aashutosh Katre, Founder & Director of Yellow Seed, breaks down:

• Why content is still underrated as a marketing tool
• How brands can align content with business goals for real impact
• The metrics that matter when measuring content effectiveness
• How to build a kickass content strategy that drives revenue
• The future of content—AI, video, voice, and new consumption habits

If you are a marketer, founder, or content strategist, this episode delivers hard-hitting insights on how to make content work for your brand.