How do you know your content strategy is outdated?    On today's episode, host Mark de Grasse is flying solo. With over 20 years of content creation experience, Mark has seen it all. However, what's frustrating to see is the so-called "gurus" teaching the same old content creation tactics that worked decades ago. Although what they're teaching is not wrong - heck, they work sometimes - it's backward.  Content is and will always be king. But the way we consume content has changed. So it makes sense that marketers change the way they create content. Tune in to learn what the modern content creation process looks like and how you can update your strategy to create content that meets your audience where they are. IN THIS EPISODE, YOU'LL LEARN:Why your approach to content is backwardA scientific approach to content creationHow to flip your content creation process on its headA solid content marketing strategy you can stealWhy keywords should not form the basis of your contentThe future of marketing is contentThings to avoid when creating content 

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Why Your Content Strategy Is Wrong... and How to Fix It!

The DigitalMarketer Podcast takes you on a journey through the world of digital marketing, diving deep into the topics that digital marketers, like you, can use to help grow your skills and your business. The podcast is produced by the Scalable Media Network and hosted by Mark Degrasse and fellow DM contributors.  Listen to interviews with key players in the digital marketing industry, bringing real-world insight and examples to help you understand how to implement the best marketing strategies that are working right now. So, whether you're a seasoned digital marketing expert, or you're on your path to becoming one, this podcast is perfect for you. What are you waiting for? Turn up the volume, press play, and start your path to becoming the smartest person in the room.

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Imagine spending countless hours crafting the perfect email campaign, only to have it land in your subscribers' spam folders. It's a marketer's worst nightmare, and it's about to become a reality for those who don't take action.  In this episode, Big Jason Henderson, the director of deliverability for Digital Marketer, shares crucial insights on the upcoming changes in email deliverability that will take effect in February 2024.

Big Jason emphasizes the importance of authenticating all your email sources, including your ESP, membership site, shopping cart, and help desk. Failing to do so could result in your emails being blacklisted or sent straight to the spam folder. He also shares three free services that can help you monitor your DMARC reports and identify any unauthorized email senders using your domain.

Don't let these email deliverability changes catch you off guard. Tune in to this episode to learn how to keep your emails landing in your subscribers' inboxes and avoid the dreaded spam folder.

Key Takeaways: 00:38 What's changing in email deliverability 01:50 Why email providers are getting serious about spam 02:38 Examples of DNS authentication and common mistakes 05:06  SPF and DKIM Explained 07:45 Consequences of not meeting the new email deliverability requirements 09:43 Practical Steps for Authentication 12:15 How to authenticate your DNS records step-by-step 15:55 Why you need to authenticate every platform separately 18:44 The new complaint rate ceiling and how to stay compliant 20:04 Understanding Google Postmaster Tools and IP reputation 21:20 Managing email lists and engagement 23:39 Cleaning your email list 25:29 Finding the sweet spot for engagement 28:37 Where to find help for email compliance 29:39 Handling hard and soft bounces 32:54 Recap and final tips

Connect with Big Jason Henderson  Linkedin - https://www.linkedin.com/in/bigjason/  Website - https://emailinboxwarrior.com/ 

Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/ Facebook: https://www.facebook.com/digitalmarketer Instagram: https://www.instagram.com/digitalmarketer/ LinkedIn: https://www.linkedin.com/company/digital-marketer/

This Month's Sponsors:Conversion Fanatics - Conversion Rate Optimization AgencyGet 50% Off Monthly Blog Writing Service - BKA Content
  More Resources from Scalable[Free Guide & Assessment] 7 Levels of ScaleFREE EPIC Challenge
  More Shows You'll LovePerpetual Traffic - The #1 podcast for learning paid traffic and improving your conversions!Business Lunch - Sit down every week with some of the most successful people in the world. Hosted by Roland Frasier and Ryan Deiss
  Mentioned in this episode: Become A Certified E-Commerce Marketing Master Take the Industry's Most Comprehensive E-Commerce Marketing Certification for the Modern Marketer! Ecom Cert

The Email Deliverability Mistake That Could Cost You - Big Jason Henderson

Staying ahead of the curve in anything you do is crucial. With the rapid advancements in AI and the ever-evolving digital landscape, it's easy to feel overwhelmed. 
In this episode, we explore the intersection of AI and education, and how these technologies are reshaping the way we learn and work.

I sat down with Toby Brooks, PhD, a professor at Texas Tech, to discuss the challenges and opportunities presented by AI in the marketing and education sectors. We tackle the pressing issue of imposter syndrome, especially in a world where AI is becoming increasingly integrated into our daily tasks.

Toby shares his insights on how professionals can navigate the uncertainties brought about by AI, drawing from his experiences with high achievers across various fields. We also delve into practical strategies for leveraging AI tools to enhance learning and productivity, ensuring that you stay ahead in this fast-paced digital age.

Key Takeaways: 00:35 The prevalence of imposter syndrome in marketing   01:08 Insights from high achievers: Overcoming doubt and uncertainty   02:30 The impact of AI on the job market: Adapting to change   04:41 Leveraging AI tools in education   08:27 The future of education: Personalized learning with AI     17:37 Ethical use of AI in education   24:58 The rapid evolution of AI   27:43 Embracing AI: Opportunities for creativity and innovation  

Resources Listen to Toby Brooks’ “Becoming Undone Podcast” - https://undonepodcast.com/ 

Connect with Toby Brooks, PhD  LinkedIn - https://www.linkedin.com/in/tobyjbrooks  Website - https://tobyjbrooks.com/ 


Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/ Facebook: https://www.facebook.com/digitalmarketer Instagram: https://www.instagram.com/digitalmarketer/ LinkedIn: https://www.linkedin.com/company/digital-marketer/

This Month's Sponsors:Conversion Fanatics - Conversion Rate Optimization AgencyGet 50% Off Monthly Blog Writing Service - BKA Content
  More Resources from Scalable[Free Guide & Assessment] 7 Levels of ScaleFREE EPIC Challenge
  More Shows You'll LovePerpetual Traffic - The #1 podcast for learning paid traffic and improving your conversions!Business Lunch - Sit down every week with some of the most successful people in the world. Hosted by Roland Frasier and Ryan Deiss
  Mentioned in this episode: Become A Certified E-Commerce Marketing Master Take the Industry's Most Comprehensive E-Commerce Marketing Certification for the Modern Marketer! Ecom Cert

Overcoming Imposter Syndrome in the AI Era with Toby Brooks, PhD

As a business owner, you know that transitioning from a founder mentality to a CEO mindset is crucial for scaling your business. But how do you make that shift without losing control or compromising your vision? 
We sat down with Frank Cowell, the Chief Revenue Boss of Revenue Ranch and a faculty member at Digital Marketer, to discuss the philosophies that can transform your approach to business management and growth.

Frank shares his insights on how to move from being the superhero of your business to building a team that can operate independently and drive success. We discuss the importance of having a clear, compelling "True North" and the difference between long-term goals and short-term objectives. Frank also provides actionable tips on how to delegate effectively, align your team, and create a sustainable growth engine.

If you're feeling overwhelmed by the day-to-day operations and want to learn how to elevate your business to the next level, this episode is for you. Tune in to discover how to shift your mindset, implement strategic planning, and ultimately achieve the impact you desire.

Key Takeaways: 03:35 The importance of shifting from founder brute force to CEO-driven strategy 04:50 Why superhero-driven businesses don't scale 07:17 How to convince long-time business owners to delegate 10:20 The impact of age and experience on adopting a CEO mindset 12:15 Aligning your business with your personal goals and impact 18:37 The significance of having a clear, compelling "True North" 22:17 Differentiating between long-term goals and short-term objectives 25:17 The one-degree rule in business and its importance 27:39 Preview of the next episode on the growth engine

Resources: Frank Cowell’s 7 Core Capabilities Every Business Needs - https://shorturl.at/lZRAv

Connect with Frank Cowell Website - https://www.revenueranch.com/  LinkedIn - https://www.linkedin.com/in/frankrcowell/ 

Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/ Facebook: https://www.facebook.com/digitalmarketer Instagram: https://www.instagram.com/digitalmarketer/ LinkedIn: https://www.linkedin.com/company/digital-marketer/

This Month's Sponsors:Conversion Fanatics - Conversion Rate Optimization AgencyGet 50% Off Monthly Blog Writing Service - BKA Content
  More Resources from Scalable[Free Guide & Assessment] 7 Levels of ScaleFREE EPIC Challenge
  More Shows You'll LovePerpetual Traffic - The #1 podcast for learning paid traffic and improving your conversions!Business Lunch - Sit down every week with some of the most successful people in the world. Hosted by Roland Frasier and Ryan Deiss
  Mentioned in this episode: Become A Certified E-Commerce Marketing Master Take the Industry's Most Comprehensive E-Commerce Marketing Certification for the Modern Marketer! Ecom Cert

Escape the Founder Trap to Scale Your Business with Frank Cowell

As a marketer, you know that data is the lifeblood of your strategy. But with so many metrics to track and tools to navigate, it's easy to feel like you're drowning in a sea of numbers. That's where Google Analytics 4 (GA4) comes in - a powerful platform that promises to revolutionize the way we approach marketing measurement.
In this episode, we sit down with Chris "Mercer" Mercer, the founder of Measurement Marketing and a digital marketing expert, to explore the ins and outs of GA4. 

Throughout the episode, Mercer breaks down the key differences between GA4 and its predecessor, Universal Analytics, and provides practical tips for configuring your account to track the metrics that matter most. 

He also shares his ACT framework for measuring user journeys, which focuses on tracking the number of people asked to take action, those who considered it, and those who ultimately transacted.

So tune in and discover how to harness GA4's power to supercharge your marketing efforts and achieve better results.


Key Takeaways: 01:38 The initial chaos of the GA4 rollout 04:23 Key differences between GA4 and Universal Analytics 09:29 Simplifying marketing attribution with GA4 17:09 Setting up and customizing GA4 for your unique business needs 18:19 The benefits of spending time on planning and configuration in GA4 23:56 Harnessing strategy over tools for effective marketing 26:44 The essential steps for effective measurement planning 30:54 Incorporating offline methods into your GA4 tracking 34:27 The importance of manual tracking before automation 36:28 Overview of Mercer's GA4 course at DigitalMarketer 42:59 Where to learn more

Resources: Free Access to Workshops & Marketing Tools: https://measurementmarketing.io/DM 

Connect with Chris “Mercer” Mercer YouTube - https://www.youtube.com/c/MeasurementMarketingio  Website - https://measurementmarketing.io/  LinkedIn - https://www.linkedin.com/in/chrismerceronline/ 

Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/ Facebook: https://www.facebook.com/digitalmarketer Instagram: https://www.instagram.com/digitalmarketer/ LinkedIn: https://www.linkedin.com/company/digital-marketer/

This Month's Sponsors:Conversion Fanatics - Conversion Rate Optimization AgencyGet 50% Off Monthly Blog Writing Service - BKA Content
  More Resources from Scalable[Free Guide & Assessment] 7 Levels of ScaleFREE EPIC Challenge
  More Shows You'll LovePerpetual Traffic - The #1 podcast for learning paid traffic and improving your conversions!Business Lunch - Sit down every week with some of the most successful people in the world. Hosted by Roland Frasier and Ryan Deiss
  Mentioned in this episode: Become A Certified E-Commerce Marketing Master Take the Industry's Most Comprehensive E-Commerce Marketing Certification for the Modern Marketer! Ecom Cert

Marketing Success with Google Analytics 4: Insights from Chris 'Mercer' Mercer

If you are struggling to scale your B2B SaaS company beyond a certain point or feel like your growth has hit a ceiling despite your best efforts, you're not alone. Many businesses face similar challenges, but there is a way to break through and achieve exponential growth.
In this episode, Julia Vorontsova, the founder of Innovation Park, shares a step-by-step case study on how they helped a 25-year-old B2B SaaS company scale from a mere $200,000 to an impressive $20 million in just four years. By focusing on customer journey optimization, audience targeting, and organic lead generation, they unlocked the secret to sustainable growth.

If you're ready to take your B2B SaaS company beyond the plateau, listen to this episode and learn how to implement Julia's proven blueprint for success. 

Don't miss the opportunity to access Julia's step-by-step blueprint for scaling a SaaS B2B company from $200,000 to $20 million. 
Visit innovation-park.eu/revenue-blueprint for a detailed case study and actionable insights to propel your business forward.

Key Takeaways: 01:29 The challenge: Reviving a 25-year-old SaaS brand 02:22 Identifying the target audience for the sister brand 04:44 Scaling ads and uncovering organic lead generation opportunities 10:34 Tracking ROI across revenue channels to maximize results 15:23 Using customer language from sales calls to improve copy conversion 16:18 Tailoring articles to address different customer profiles and concerns 18:21 The importance of clearly communicating your offering to avoid confusion 20:45 How to access the detailed case study and revenue optimization blueprint

Resources: Free Revenue Blueprint - https://innovation-park.eu/revenue-blueprint

Connect with Julia Vorontsova Website - https://innovation-park.eu/  LinkedIn - https://www.linkedin.com/in/juliavorontsova/ 

Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/ Facebook: https://www.facebook.com/digitalmarketer Instagram: https://www.instagram.com/digitalmarketer/ LinkedIn: https://www.linkedin.com/company/digital-marketer/

This Month's Sponsors:Conversion Fanatics - Conversion Rate Optimization AgencyGet 50% Off Monthly Blog Writing Service - BKA Content
  More Resources from Scalable[Free Guide & Assessment] 7 Levels of ScaleFREE EPIC Challenge
  More Shows You'll LovePerpetual Traffic - The #1 podcast for learning paid traffic and improving your conversions!Business Lunch - Sit down every week with some of the most successful people in the world. Hosted by Roland Frasier and Ryan Deiss
  Mentioned in this episode: Become A Certified E-Commerce Marketing Master Take the Industry's Most Comprehensive E-Commerce Marketing Certification for the Modern Marketer! Ecom Cert

Why Your Content Strategy Is Wrong... and How to Fix It!

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