Most contractors trust their reports. But if the data going into your CRM is wrong, every decision you make from it is wrong too.

In this episode, Jonathan and John break down what bad CRM data is actually costing you. John found that 64 of his 300 zip codes drove 90% of his business. He also cut his speed to lead from 44 minutes to under a minute — and his appointment set rate doubled.

If you're flying blind on your numbers, this episode will show you what to track and how to get it right.

Key Takeaways:

00:00 Intro

00:42 Garbage in, garbage out

03:23 Leads stuck in the wrong funnel stage

07:00 Hiring a data scientist

12:38 The zip code discovery

18:30 Speed to lead: 44 minutes to 40 seconds

21:33 Speed to issue and the 36-hour sweet spot

25:13 Booking rate and sales capacity

40:30 Bolt Insights overview

Additional Links & Resources:

🔥 Watch our **FREE** on-demand webinar: https://www.builderprime.com/webinars/on-demand-webinar-drive-20-net-profit-with-systems-processes?utm_source=RedCircle&utm_medium=Audio&utm_campaign=28

⚡ Learn more about us: https://www.builderprime.com/ 

📱 Connect with us on social media:

• Facebook: https://www.facebook.com/builderprime/
• LinkedIn: https://www.linkedin.com/company/builderprime/ 
• Jonathan’s LinkedIn: https://www.linkedin.com/in/jonathanweinberg/ 
• John’s LinkedIn: https://www.linkedin.com/in/john-kolbaska-a271a757/ 
• Instagram: https://www.instagram.com/builderprimecrm/ 

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Build to Win is a podcast for contractors where we give you the tools to grow your home improvement business. Follow us wherever you listen to your podcasts!