Most fleets think their driver hiring problems come from pay, lanes, or the market.
 But after working with hundreds of trucking companies — especially in the 30–80 truck range — I can tell you the real truth:

Driver hiring is a mindset problem long before it’s a recruiting problem.

In this episode, we dig into the culture, beliefs, and expectations that separate the fleets who attract (and keep) great drivers… from the ones who stay stuck in constant turnover.

You’ll learn:

• Why knowing exactly who you are — and who you’re not — changes everything
• How chaos in the back office shows up as frustration in the cab
• Why the right drivers are drawn to mindset and mission, not CPM
• The expectations you must set before a driver ever applies
• How culture becomes your most powerful screening tool
• The interview questions that reveal habits, not just experience

If you’re running 30–80 trucks, you’re in that middle ground where culture matters as much as compensation — because drivers want trust, consistency, and clarity.

This episode will help you attract the right drivers and protect the team you already have.

🎧 Listen now and start hiring with confidence — not hope.