In this 33rd episode of Business is F'n Hard, CEO Brian Fisher reveals why you must hire people smarter than you, how a SWOT analysis saved his company from a major downturn, and the marketing "dumb tax" that cost him $10,000.

Key Chapters:

00:00 - Introduction

01:12 - Becoming a better CEO through networking
02:23 - The challenge of finding and hiring knowledgeable people
03:46 - Surviving major economic downturns
04:03 - Turning a SWOT analysis into a strategic plan
05:40 - The challenge of marketing a podcast
07:07 - Paying a "dumb tax" to ineffective marketing agencies
08:13 - How Brian spends his weekends
08:42 - The importance of a business plan and financial projections 

#podcast #entrepreneurship #business

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Brian Fisher

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