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Low cost leads don’t always mean good quality leads. If your lead quality is dropping, the issue usually isn’t the leads, it’s the system behind them.

In this episode, we break down how local businesses and service businesses can improve lead quality using better ad positioning, clearer messaging, and proper backend tracking. You’ll see why most businesses try to fix lead quality too late, and how to engineer better results over time using real data instead of frustration.

We cover why lead quality starts at the ad level, how creatives and offers attract different types of buyers, why over-qualifying with forms can hurt conversions, and how CRM data and Meta’s Conversions API help you train the algorithm to find better prospects.

In this video, you’ll learn:

Why low CPL often produces low-quality leads

How ad creative and messaging control lead quality

When qualification questions help and when they block good leads

How to measure lead quality using CRM stages and ratios

Why brand credibility and reviews impact conversions

How omnichannel follow-up increases bookings and quote acceptance

How Meta CAPI improves lead quality over time

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