BJJ Business and Martial Arts Marketing with Lance Trippett CEO of Academy Kings

Why Your Facebook Ads Keep Failing… Even When the Leads Look Good


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Most martial arts school owners aren’t stuck because they lack passion, skill, or effort.
They’re stuck because the business model on the front end is upside down.

In this episode, we break down the LPL System (Leads Pay for Leads)… and why it’s the key to finally scaling without stress.

Dan Kennedy says:
“The business that can spend the most to acquire a customer… wins.”

But here’s the problem…

Most school owners can’t afford to spend to acquire new students.
The ads turn on for a week… then off for a month.
Cash feels tight.
Growth feels inconsistent.
The business is constantly one bad month away from pressure.

Not because the school is weak…
But because the front-end offer isn’t generating cash flow.

The LPL System fixes this by making your new students pay for the next new students.
Which means:

  • You can keep ads running every day

  • You can outspend competing schools

  • You can grow without working harder

  • And your school finally becomes stable, predictable, and profitable

In this episode, you’ll learn:
• Why free trials keep schools broke
• The simple paid offer that funds your marketing
• How to increase show-up rates and commitment instantly
• The exact process to turn paid trials into long-term members
• How to remove the “I can’t afford to advertise” excuse permanently

If you’ve ever felt like:

  • Growth is slower than it should be

  • You’re hustling too hard for every student

  • Or your business feels tight month-to-month…
    This episode will hit home.

Because your school isn’t the problem.
The model is.

And we’re going to fix that today.

Resources Mentioned:

💬 Join the free private group for martial arts school owners
https://www.facebook.com/groups/MMAStudioSecrets

📈 Want help installing the LPL System inside your school?
Book a free Pathfinder Discovery Call:
https://academykings.com/book-a-call-1a


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BJJ Business and Martial Arts Marketing with Lance Trippett CEO of Academy KingsBy Lance Trippett CEO of Academy Kings