We've all heard the quote about insanity being "doing the same thing over and over and expecting different results." It's often attributed to Einstein, which makes it feel like scientific fact. But it's complete nonsense.

In this minisode, Jesse challenges this widely misquoted phrase and explores why in-house creative teams give up too easily on initiatives that failed once. From DAM system proposals to strategic positioning efforts, creative leaders often let one "no" define the future. But conditions change. People change. Your team's capabilities grow.

Jesse breaks down how to diagnose why past initiatives failed, identify when conditions have actually shifted, and determine when it's strategic (not stubborn) to try again.

Key Topics Discussed

• Why the "insanity" quote is factually wrong on multiple levels
• How in-house creative teams hold themselves back after one failed attempt
• The diagnostic framework: separating stakeholder readiness from solution quality
• Real client example: strategic positioning that failed two years ago but succeeded recently
• When you genuinely shouldn't try again (and how to know the difference)
• Three specific signals that conditions have shifted enough to warrant a second attempt

Connect with Jesse

• Learn more about Jesse's work at www.infocusconsulting.net
• Connect with Jesse on LinkedIn: https://www.linkedin.com/in/jessekrinsky
• Have a creative ops challenge you're facing? Want to suggest a topic for the show? Reach out to Jesse at [email protected]

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