From offering wallets and payments to launching lending products — the smartest brands aren’t just selling things anymore. They’re building financial products.In this episode of Pantrium, we dive into this shift with Lars Markull.

He’s an advisor, startup veteran, and the brain behind Embedded Finance Review — and he’s got a front-row seat to how non-fintech brands are turning finance into a feature.

We get into:

- How marketplaces, SaaS platforms, and even retailers are embedding financial services

- Why this isn’t about hype — it’s about solving real customer pain points

- What it actually takes to launch financial products if you're not a bank

- How AI is quietly transforming the fintech stack

- And the not-so-glamorous startup lessons: co-founder breakups, building in public, and staying in the game without burning out

🎧 Pantrium is a podcast for bold, curious leaders shaping what’s next. Hosted by Christie H.Kristensen, co-founder of Pantrium.

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