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Your Google Business Profile is probably the highest ROI digital channel you have, and it is free, so why isn't it generating calls? In this episode, Meredith and Caitlyn break down the five reasons a GBP underperforms for most replacement contractors, and the exact fixes for each.

They start with why the local map pack matters more than your website or your ads for capturing high-intent, bottom-of-funnel calls. Then they walk through the five culprits: an incomplete or outdated profile (categories, services, service areas, hours, and attributes), a weak review strategy (volume, recency, and response), stale photos and unused Google Posts, the proximity problem and how to compete in outlying markets, and the most underrated issue of all, getting GBP calls and never crediting the channel because the tracking and intake questions are not set up.

They close with a Good/Better/Best framework so you can prioritize the work, plus three things you can do Monday morning to start fixing it.

In this episode:

• Why the local map pack drives your highest-intent calls
• The five reasons your GBP isn't generating calls (and how to fix each)
• Categories, services, service areas, and attributes that actually move rankings
• The three review mistakes: volume, recency, and response
• Photos and Google Posts as a freshness signal
• How to compete in markets where you don't have an office
• Why you may be getting GBP calls and not know it, plus how to track them
• A Good/Better/Best roadmap and three Monday-morning next steps

Ready to find the gaps in your own profile? Head to fatcatstrategies.com and book a strategy call.

Want to find out how we can create a custom digital marketing game plan for your contractor business? Schedule a call with us at fatcatstrategies.com.