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Why Your Guests Aren’t Sharing Your Episodes (The Frictionless Strategy)
The "Lazy Link" Mistake:
Why emailing a guest a raw Spotify link and saying "Please share!" has a 5% success rate.
Understanding the schedule of a high-profile influencer or CEO: They do not have time to create graphics for your brand.
The Rule of Frictionless Marketing:
If you want someone to do something for you, you must reduce the physical and mental steps required to absolute zero.
The "Guest Promo Package":
Asset 1: The Audiogram/Video Clip. A highly polished, vertical 45-second video featuring the smartest thing the guest said.
Asset 2: Custom Graphics. A square graphic with their headshot, a brilliant quote from them, and the episode title.
Asset 3: Pre-Written Copy. You must literally write the tweet or the LinkedIn post for them so they can copy and paste it.
The Ego-Stroke Psychology:
Guests do not share episodes to help you grow. They share episodes that make them look like a genius to their own followers.
Curate the assets to highlight their brilliance, not your interviewing skills.
Action Step: * For your next interview release, spend 20 minutes creating a Google Drive folder with 3 custom assets and pre-written text. Email that folder to the guest. Watch your share rate skyrocket.
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By Gintaras VaitkusThe "Lazy Link" Mistake:
Why emailing a guest a raw Spotify link and saying "Please share!" has a 5% success rate.
Understanding the schedule of a high-profile influencer or CEO: They do not have time to create graphics for your brand.
The Rule of Frictionless Marketing:
If you want someone to do something for you, you must reduce the physical and mental steps required to absolute zero.
The "Guest Promo Package":
Asset 1: The Audiogram/Video Clip. A highly polished, vertical 45-second video featuring the smartest thing the guest said.
Asset 2: Custom Graphics. A square graphic with their headshot, a brilliant quote from them, and the episode title.
Asset 3: Pre-Written Copy. You must literally write the tweet or the LinkedIn post for them so they can copy and paste it.
The Ego-Stroke Psychology:
Guests do not share episodes to help you grow. They share episodes that make them look like a genius to their own followers.
Curate the assets to highlight their brilliance, not your interviewing skills.
Action Step: * For your next interview release, spend 20 minutes creating a Google Drive folder with 3 custom assets and pre-written text. Email that folder to the guest. Watch your share rate skyrocket.