We've all said the phrase or something similar in our time, "Hard work pays off". Most people will nod in somber agreement when these age-old words of wisdom are said, and surely no one would dare disagree. But the problem is that the saying by itself actually isn't true, or at best it's an incomplete statement. The truth is hard work alone isn't enough, and to reach any goal you need a key missing ingredient. We're going way beyond "hard work" and "working smarter" cliches in this episode of Goldmine Radio.

Goldmine Radio is a production of Goldmine Labs, a digital marketing consulting company. Most small businesses are sitting on a goldmine of sales leads and revenue, they just don't know how to unlock it. Visit www.trygoldmine.com to learn how.