Most hooks don’t fail because they’re bad, they fail because they’re trying too hard.

In this episode of The Social Circle, Candace and Jennifer break down how to write hooks that actually work without sounding clickbaity, salesy, or fake. We talk about why most hooks miss the mark, how overthinking kills connection, and why honesty has become the real pattern interrupt on social media.

We walk you through a practical Circle Hack where you’ll rewrite old hooks using simple, human frameworks like confessions, realizations, contrasts, and shared experiences. You’ll learn how to talk with your audience instead of at them, how to test hooks without spiraling over views, and why retention matters more than virality.

If you’ve ever felt stuck, awkward, or unsure how to open your videos — this episode will help you simplify your approach and reconnect with your audience in a way that feels natural and sustainable.

👉 Comment HOOK to get access to the Social Circle Hook Bank inside our community.

Episode Tools & Resources:

Repurpose.io: https://repurpose.io?fpr=311209&fp_sid=tsc 

Helps creators stay consistent by automating distribution; think “post once, publish everywhere. 

Beacons: https://beacons.ai/signup?c=candace.wells 

A “link-in-bio” tool for creators. It lets you create a mini landing page where you can share all your important links in one place; social profiles, affiliate links, products, sign-ups, or even a storefront. 

Maovo A04 Gen 2 Podcast Microphone:- https://linktw.in/puiZxn  

We record using the MAONO A04 Gen 2, our go-to for studio-quality sound that works anywhere. These mics deliver a warm, rich tone with advanced noise reduction and flexible USB or XLR connectivity.

Welcome to The Social Circle! The podcast for creators who want growth that actually lasts.

Each week, hosts Candace and Jennifer cut through the noise of social media “hacks” and million-dollar formulas to bring you what’s really working for creators right now.

Inside every episode, we talk honest breakdowns of social trends and strategies, hacks you can use the same day, real creator success stories and highlights from inside our Social Circle VIP Skool community.

This isn’t about posting more, it’s about building a brand, an audience, and income you can control, without burning out and giving up.

💡 Want to learn beyond the podcast? 

1. Follow us on Instagram https://www.instagram.com/thesocialcirclevip/

2. Join The Social Circle VIP: skool.com/the-social-circle-vip-1058 Our creator community with weekly live coaching, 80+ hours of training, and real strategies to grow with confidence.

🎙 New Podcast episodes every week! Subscribe now: 

Youtube: https://www.youtube.com/@Thesocialcirclevip

Spotify: https://open.spotify.com/show/0jZzLdBW9js6TklQHSU6Wg?si=mtCJuvpJRjG9YKm5gfd_8w 

Apple Podcasts: https://podcasts.apple.com/us/podcast/the-social-circle/id1797627683

Amazon Podcasts: https://music.amazon.com/podcasts/068b8797-3aa8-47e5-89fb-d017cf01d863/the-social-circle 

iHeartRadio: https://iheart.com/podcast/268858070/

JENNIFER OFFICIAL LINKS:

Instagram: https://www.instagram.com/jen_radolak/  

YouTube: https://www.youtube.com/@jenniferradolak 

TikTok: https://www.tiktok.com/@jenniferradolak 

Facebook: https://www.facebook.com/Hellothere85 

CANDACE OFFICIAL LINKS:

Instagram: https://www.instagram.com/justtheblendedwells/

YouTube: https://www.youtube.com/@justtheblendedwells 

TikTok: https://www.tiktok.com/@justaflchick

Facebook: https://www.facebook.com/candace.monicaa

** This video was not created for children under the age of 13**

Affiliate Disclaimer: Some of these links may be affiliate links, meaning if you purchase, we may make a small percentage of the sale.  This doesn’t affect you as the buyer, you will not pay more because of an affiliate link.

FTC: This video is not sponsored