“The issue isn’t the strength of the idea. It’s whether it connects to what the other person cares about.” - Winnie da Silva

Why do some ideas land instantly… while others just hang in the air, no matter how well you explain them?

In this episode, I break down a simple but powerful leadership concept that can completely change how you influence others, especially when you don’t have formal authority. I share how understanding what people truly care about (their “currency”) can shift conversations, build trust faster, and help your message actually stick.

You’ll hear me discuss:

• Why strong arguments alone don’t guarantee influence
• What “currency” really means and how it shows up in everyday leadership
• How to spot what someone values based on their behavior and priorities
• Simple ways to reframe your message so it connects and lands
• How this applies to stakeholders, feedback, trust-building, and big conversations
• Why influence is less about pushing your point and more about aligning with what matters to others

Resources Winnie da Silva on LinkedIn | On the Web | Substack | YouTube | Email - [email protected]