In this powerful episode of the Brand Up Podcast, we’re pulling back the curtain on a major mistake most business owners make when it comes to their content: treating their Instagram feed and Reels as separate — or worse, disconnected — parts of their brand.

You’ll learn why what looks good might actually be hurting your reach, and how today’s algorithms are too smart to be fooled by aesthetics alone.

Here’s what we unpack:

• The #1 thing you must fix on your Instagram feed if you want followers to binge your content
• Why most creators lose engagement in the first 3 seconds — and how to instantly fix that
• How Instagram’s AI actually listens to your video — and why captions and audio now affect your reach
• Why you should post lifestyle content strategically, even if it doesn’t “match your niche”
• The exact framework for rebranding under your personal name (even if you offer different services)
• A growth hack using collaborator posts to instantly reach new audiences
• Real talk: “shadowbanned”… or is your hook just weak? (We’ll show you the difference.)

✅ Perfect for:

• Small business owners
• Service-based entrepreneurs
• Creators building personal brands

👉 Hit play and learn why you need more than just pretty posts to grow in 2025.