If your leathercraft business isn’t getting sales, the problem might not be your product—it’s your marketing. In this episode of Pivot, Prosper, and Persevere, I break down the biggest mistake beginner leather crafters make when using social media and why treating your page like a billboard is costing you customers. Instead, I’ll show you how to approach your content like a storefront—inviting people into your story, building trust, and creating real connection that leads to sales. If you’re just getting started or struggling to turn followers into buyers, this episode will help you fix your approach and start seeing results.