We are in the midst of a major economic shift, and businesses must adapt if they want to survive. In the past, businesses could get by on offering mere experiences. But today, people are craving something more authentic and meaningful. They want to connect with businesses on a personal level and undergo some sort of transformation. As a result, businesses must focus on offering something of real value that will help their customers grow and change. This may seem like a tall order, but it's essential for staying relevant in today's market. You also have to hone in on your offer and messaging to convert this naturally and correctly to get the people/market to actually move forward with investing in themselves. By being the walking example of transformation, you can show your customers that you understand their needs and are committed to helping them meet their goals. In doing so, you'll build the trust and loyalty that are so important for success in today's Transformation Economy.