LTV: a metric that is central to marketing decisioning. While it is an important metric to decide further budget allocations, it’s important to understand that there is no one single objective way to define this. 

In this short episode, we outline the different ways in which LTV can be defined - there is no one single correct way, and why it’s important to be clear about exactly what definition we’re talking about. 

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Check out the show notes here: https://mobileuseracquisitionshow.com/episode/why-your-ltv-might-differ-from-your-analysts-ltv/

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