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Why your marketing funnels suck (and how to fix them)
In this video, I'm going to talk about five reasons that I find most marketing funnels suck and don't convert.
The greatest marketing funnel blog on the internet bar none-📄 The blog: https://sellyourservice.co.uk/blog/
Join over 1500 other funnel builders here-👨🏽🤝👨🏼 The Facebook Group: http://bit.ly/2VX3XYA
📷🎤💻 Gear I use:● My webcam: https://amzn.to/2zMgljM● Camera: https://amzn.to/2QDpL8v● Lens: https://amzn.to/2QDpG4x● Smartphone microphone: https://amzn.to/2B532wV● Desk mic: https://amzn.to/2zV9ep8● Tripod I use: https://amzn.to/2VXyCGV
⌨💻🖱Software and platforms● Premium WordPress hosting: http://shrsl.com/1giyd● Page builder: https://www.wpbeaverbuilder.com/?fla=915● Email marketing: http://bit.ly/2QpmZXs● Proposal software (BetterProposals): http://bit.ly/2FQHiHc● Free transcription (like this): https://otter.ai/referrals/2QGRUUSP
Cliff Notes:
* Your initial optin is too complex * Trying to give too much away * Offering too much to do * Solve something in 15 minutes * Templates work better than “the entire book”* Favouring "design" over simplicity * Beautiful pages, stunning images, lots of clever text * 2 lines * Headline * Call to action * Remove remove remove * Cut in half and half again * My template that I use over and over (40-60%)* Not rewarding motivated buyers * If someone takes action, there’s a small chance they’ll take another action * Funnels are upsell machines * Yes 99% won’t but that 1% that do are where you make bank * Biggest sin - optin pages or lead magnets with no thank you page and offer * Offer a product to help further!* The offer is too weak or complex * You can only sell what people want * Stop thinking your product is “sooooo good” * What is the absolute fundamental core kernel of what you’re selling * If you can’t sum it up in a title, it will not sell * Sell the problem that you solve * Would this person have an epiphany if they saw this title?* You're focusing on the wrong metric * Story about generating leads * Complained about no sales * All our funnels were focused on leads * Therefor sales and conversions dropped off * I never decided what “good” for leads was * So I was always chasing more
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By Mike KillenIn this video, I'm going to talk about five reasons that I find most marketing funnels suck and don't convert.
The greatest marketing funnel blog on the internet bar none-📄 The blog: https://sellyourservice.co.uk/blog/
Join over 1500 other funnel builders here-👨🏽🤝👨🏼 The Facebook Group: http://bit.ly/2VX3XYA
📷🎤💻 Gear I use:● My webcam: https://amzn.to/2zMgljM● Camera: https://amzn.to/2QDpL8v● Lens: https://amzn.to/2QDpG4x● Smartphone microphone: https://amzn.to/2B532wV● Desk mic: https://amzn.to/2zV9ep8● Tripod I use: https://amzn.to/2VXyCGV
⌨💻🖱Software and platforms● Premium WordPress hosting: http://shrsl.com/1giyd● Page builder: https://www.wpbeaverbuilder.com/?fla=915● Email marketing: http://bit.ly/2QpmZXs● Proposal software (BetterProposals): http://bit.ly/2FQHiHc● Free transcription (like this): https://otter.ai/referrals/2QGRUUSP
Cliff Notes:
* Your initial optin is too complex * Trying to give too much away * Offering too much to do * Solve something in 15 minutes * Templates work better than “the entire book”* Favouring "design" over simplicity * Beautiful pages, stunning images, lots of clever text * 2 lines * Headline * Call to action * Remove remove remove * Cut in half and half again * My template that I use over and over (40-60%)* Not rewarding motivated buyers * If someone takes action, there’s a small chance they’ll take another action * Funnels are upsell machines * Yes 99% won’t but that 1% that do are where you make bank * Biggest sin - optin pages or lead magnets with no thank you page and offer * Offer a product to help further!* The offer is too weak or complex * You can only sell what people want * Stop thinking your product is “sooooo good” * What is the absolute fundamental core kernel of what you’re selling * If you can’t sum it up in a title, it will not sell * Sell the problem that you solve * Would this person have an epiphany if they saw this title?* You're focusing on the wrong metric * Story about generating leads * Complained about no sales * All our funnels were focused on leads * Therefor sales and conversions dropped off * I never decided what “good” for leads was * So I was always chasing more