This week in All things Excellence Podcast, buckle up because it's about to get REAL. I invited my friend and marketing ignitor/coach Robyn Moore on the podcast, and let’s just say I've got a vulnerability hangover.

We’re diving deep into why your marketing isn’t converting, why niching down is more important than ever in 2025, and how to stop "should-ing" on yourself.

If you’ve ever found yourself stuck in business, undervaluing your work, discounting your services, or spinning your wheels trying to reach the "right" people—this episode is hands DOWN for you!

Robyn isn’t here to fluff you up, but to tell you the truth about:

• Why psychographics are OUT and value-based marketing is IN
• The real reason your marketing isn’t working (and what to do instead)
• How I realized I was giving away my expertise for free—without even knowing it
• Why not everyone needs social media to build a thriving business
• How to charge what you’re worth and stop playing small

Plus, we talk about the uncomfortable but necessary shifts we both had to make to align our businesses with our true value (and let go of what wasn’t serving us).

If you’re ready to market with clarity, confidence, and alignment, you need this episode.

Get on the waitlist for Robyn’s membership & connect with her!

https://robyn.sparkmco.com/?fbclid=IwZXh0bgNhZW0CMTEAAR0mAN14a2M84mMYsg3E4zyvywyfJvPTevY8TMwoYgVeZ1XYToxPVwGajw8_aem_DejliNf46L9oeIKUPaGmgw

Follow her on Instagram:

https://www.instagram.com/sparkcollectivemarketing

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Visit my website: https://www.chelseydbc.com/

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