Luke, Head of Brain Rot at Bigged, talks to us about startup marketing by spending hours "doomscrolling" across multiple phones to decode algorithm patterns, transforming viral format discovery into a systematic process that generates inbound leads with just two touchpoints. Starting as a summer intern recruited via LinkedIn DM while on holiday in the Lake District, he builds fresh algorithms using new accounts and emails, then scrolls for two hours with dimmed screens while watching films to train platforms before cataloguing 100+ successful formats in Excel spreadsheets. Luke explains his unconventional title stems from understanding platform culture rather than traditional marketing theory, positioning himself as someone who studies what audiences actually see versus what marketers think they should create. His breakthrough insight involves "packaging over content" demonstrating how an AI doctor account went viral in seven days by perfecting format rather than originality, emphasising that three-second hooks determine whether high-effort content succeeds or fails with just 20 likes. Luke's 30-day LinkedIn chicken wing series (featuring lab coats and goggles while eating increasingly spicy wings) exemplifies his philosophy of taking proven formats from other industries and applying them with 3% originality, creating "motion over indifference" that generates conversations with major DTC brands and elite companies. He advocates for speed and scale over perfection, wanting to hire five content creators producing three pieces daily to discover viral formats, while building integrated organic-paid flywheels where Facebook ad performance informs content strategy. Luke positions algorithms as the new marketing education system, requiring teams to have dedicated scrollers spending minimum 30 minutes daily studying culture shifts, since insights become irrelevant within days on platforms like TikTok, ultimately believing that successful marketing combines scrappy execution with systematic format analysis rather than traditional brand aesthetics until companies reach scale.